As we approach 2025, businesses like yours start to wonder what next year might be like. What should we be thinking about, what economic planning should we do, or what should we be concerned about? To help explain some of this narrative, let’s look at a fictional shop, Lizard King Graphics, owned by a fictional owner, Jimmy Morrison.
Jimmy has been feeling the pressure to adapt to the changing landscape of the decorated apparel industry. He started his screen printing business in 2009 and has built a strong reputation. His shop has 19 staff members, including sales, art, production, and management. They do in-house screen printing, embroidery, digital printing, and most recently, they have been curious about incorporating direct-to-film (DTF). In the last two years, the company has sold more promotional items than ever to increase its average order revenue.
However, with evolving customer demands, technological advancements, and some economic uncertainty, he has become increasingly worried about keeping his shop competitive. Let’s explore how Jimmy and his team (i.e., you and your team) can tackle these concerns with a dozen ideas to ensure Lizard King Graphics thrives in 2025 and beyond.
Read the rest of Marshall’s column on Apparelist.
